Privacy Policy

Life & Food

Privacy Policy

Last Updated: July 6, 2026

lifefoodpro.com  ·  1050 E Flamingo Road, S107-2094, Las Vegas, NV 89119  ·  message@lifefoodpro.com

This Privacy Policy explains how Life & Food Inc. (“we”, “us”, or “our”) collects, uses, shares, and protects personal information when you visit www.lifefoodpro.com, create an account, make a purchase, or otherwise interact with our services. Please read it carefully. By using our website you agree to the practices described here.

 

1. Who We Are

Life & Food Inc. is a Nevada corporation operating as a retailer of health supplements, omega-3 products, probiotics, teas, and related products. Our registered address is 1050 E Flamingo Road, S107-2094, Las Vegas, NV 89119, United States.

We sell to customers in the United States, Canada, and other countries. Depending on where you are located, different legal frameworks may apply to how we handle your data (see Section 11).

 

2. Information We Collect

2.1 Information You Provide Directly

When you create an account, place an order, sign up for our newsletter, contact us, or apply for our wholesale or affiliate program, you may provide:

  • Full name
  • Email address
  • Mailing and shipping address
  • Phone number
  • Order details and purchase history
  • Messages or inquiries submitted through contact forms or live chat
  • Business information (for wholesale/affiliate applicants)

 

We do not store payment card details on our servers. Payment transactions are processed by Amazon Payments, which is subject to its own privacy policy.

 

2.2 Information Collected Automatically

When you browse our website, we and our third-party partners automatically collect:

  • IP address and approximate geographic location
  • Browser type, version, and device type
  • Pages visited, time on page, and referring URL
  • Session identifiers and cookie data
  • Search queries on our site

 

2.3 Information from Live Chat (Olark)

Our website uses Olark live chat software. If you initiate a chat session, Olark may collect your name, email address, the content of your conversation, your IP address, and browser/device information. Chat transcripts may be stored by Olark and accessible to our support team.

 

3. Third-Party Services and Data Processors

We use the following third-party services to operate our website and business. Each acts as a data processor on our behalf and is contractually restricted from using your data for purposes other than providing services to us.

 

Service

Purpose

Data Involved

BigCommerce

E-commerce platform

Account data, order history, browsing behavior, cart contents

Amazon Payments

Payment processing

Transaction amounts, billing reference data (card data not stored by us)

Cloudflare

CDN, security, DDoS protection

IP address, request metadata, cookies

Google Analytics

Website analytics

Anonymized browsing behavior, session data, device/browser info

Klaviyo

Email marketing & automation

Email address, purchase history, email engagement data

Brevo

Email & transactional messaging

Email address, name, message content

Olark

Live chat support

Chat content, IP address, name, email, browser info

ZenoBuilder

Media / image CDN

IP address, request logs

Instagram / YouTube

Social media engagement

Publicly shared content and interactions on those platforms

 

4. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including shipping and delivery coordination
  • Manage your account and authenticate logins
  • Send order confirmations, shipping updates, and customer service communications
  • Send marketing emails and promotions if you have opted in (you can unsubscribe at any time)
  • Analyze website usage to improve our content, product listings, and user experience
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with legal obligations and enforce our Terms and Conditions
  • Respond to inquiries submitted via contact forms or live chat

 

5. Cookies and Tracking Technologies

We use cookies (small text files stored on your device) and similar tracking technologies for the following purposes:

  • Essential cookies: Required for the shopping cart, account login, and checkout to function.
  • Analytics cookies: Google Analytics uses cookies to track aggregated, anonymized usage patterns.
  • Marketing cookies: Klaviyo and other platforms may set cookies to track email campaign performance and site behavior.
  • Security cookies: Cloudflare sets cookies to protect against malicious traffic.
  • Live chat cookies: Olark sets cookies to maintain your chat session.

 

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect site functionality such as the shopping cart or login. We do not currently respond to browser Do Not Track (DNT) signals.

 

6. Newsletter and Email Marketing

If you subscribe to our newsletter via the signup form on our website, we will send you promotional emails about products, offers, and health content. Each email includes an unsubscribe link. You can also opt out by contacting us at message@lifefoodpro.com.

We use Klaviyo and Brevo to manage email communications. These services may track whether you open an email or click a link, which helps us measure campaign effectiveness.

 

7. Wholesale and Affiliate Program

If you apply for our wholesale or affiliate program, we collect additional business information including your company name, business address, and relevant credentials. This information is used solely to evaluate and manage your application and ongoing business relationship with Life & Food.

 

8. Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information only in the following circumstances:

  • With service providers listed in Section 3, strictly to operate our website and services.
  • With shipping carriers (e.g., FedEx, UPS, Canada Post) to fulfill your orders.
  • With law enforcement or government agencies if required by applicable law, court order, or to protect our legal rights.
  • In connection with a business sale, merger, or acquisition, in which case your data would transfer to the successor entity subject to this policy.

 

9. International Data Transfers

Our servers and service providers are located primarily in the United States. If you are accessing our website from Canada, the European Union, the United Kingdom, or another jurisdiction, your personal information may be transferred to and processed in the US, which may have different data protection laws than your home country.

We take reasonable steps to ensure appropriate safeguards are in place for such transfers, including relying on service providers that have certified under applicable frameworks or entered into standard contractual clauses.

 

10. Data Security and Retention

We implement industry-standard security measures including SSL/TLS encryption, access controls, and secure hosting through BigCommerce and Cloudflare. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We retain personal information for as long as needed to fulfill the purposes in this policy, maintain your account, comply with legal obligations (e.g., tax records), and resolve disputes. When data is no longer needed, we delete or anonymize it.

 

11. Your Privacy Rights by Region

11.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, disclose, and sell (we do not sell your data).
  • Request deletion of your personal information, subject to certain exceptions.
  • Correct inaccurate personal information we hold about you.
  • Opt out of the sale or sharing of personal information (we do not sell or share personal data for cross-context behavioral advertising).
  • Non-discrimination: we will not discriminate against you for exercising your rights.

 

To exercise your California rights, contact us at message@lifefoodpro.com with the subject line “CCPA Request.” We will respond within 45 days.

 

11.2 Canadian Residents (PIPEDA / Quebec Law 25)

If you are located in Canada, we collect, use, and disclose your personal information in accordance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial legislation. You have the right to:

  • Access the personal information we hold about you.
  • Request correction of inaccurate information.
  • Withdraw consent to our use of your data (subject to legal and contractual restrictions).
  • File a complaint with the Office of the Privacy Commissioner of Canada if you believe we have mishandled your data.

 

Quebec residents have additional rights under Law 25, including the right to data portability and the right to object to certain uses of your information. Contact us at message@lifefoodpro.com to exercise these rights.

 

11.3 EU and UK Residents (GDPR / UK GDPR)

If you are located in the European Union or the United Kingdom, the General Data Protection Regulation (GDPR) or UK GDPR may apply. Our lawful bases for processing your data are:

  • Contract performance: to process and fulfill your orders.
  • Legitimate interests: to operate and improve our website, prevent fraud, and communicate about orders.
  • Consent: for marketing emails (you can withdraw consent at any time).
  • Legal obligation: to comply with applicable laws.

 

You have the right to: access, rectify, or erase your data; restrict or object to processing; data portability; and to withdraw consent at any time. You may also lodge a complaint with your national data protection authority. To exercise your rights, contact us at message@lifefoodpro.com with the subject line “GDPR Request.”

 

12. Children's Privacy

Our website is not directed to children under 13 years of age (or under 16 for EU/UK residents). We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately at message@lifefoodpro.com and we will delete it promptly.

 

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

 

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

 

Life & Food Inc.

1050 E Flamingo Road, S107-2094

Las Vegas, NV 89119, United States

Email: message@lifefoodpro.com

Phone: 877-424-5556 (toll-free) | 1-702-664-0083

 

This policy is effective as of the Last Updated date shown above and supersedes all prior versions.